為透過跨領域創意設計導向的專業課程，協助民間企業進行員工培訓，進而促進新產品研發，同時為民生學院學生創造觀摩與實務學習的機會，故王國媚民生創新發展中心舉辦【民生產品行銷策略的設計思考工作坊】，以業界人士與學生共組團隊，進行小組討論與腦力激盪，結合工作坊中產品設計創新的專業知識和實用工具，系統化導入新產品開發流程，並由資深業師提供產業洞察與實務經驗，協助驗證產品概念之市場可行性。
To promote interdisciplinary, creativity-driven professional training, the Mimi Liu Center for Innovation and Development in the College of Human Ecology is organizing the "Design Thinking Workshop on Marketing Strategies for Consumer Products." The workshop aims to assist private enterprises in employee training, stimulate new product development, and provide students from the College of Human Ecology with valuable opportunities for observation and hands-on learning.
By forming mixed teams of industry professionals and students, participants will engage in group discussions and brainstorming sessions. The workshop integrates specialized knowledge and practical tools related to innovative product design, guiding participants through a structured new product development process. Experienced industry mentors will offer insights and practical know-how to help evaluate the market feasibility of product concepts.
工作坊資訊如下：
主題：民生產品行銷策略的設計思考
日期：2025/4/24(四)
時間：13:00-17:00 (12:30開始報到)
地點：輔仁大學創意設計中心(宜真學苑1樓)
對象：企業員工與民生學院各科系在學研究生與大學部學生
主辦單位：王國媚民生創新發展中心
協辦單位：輔仁大學創意設計中心、呈定企業有限公司
Workshop Information
Topic: Design Thinking for Marketing Strategies of Consumer Products
Date: Thursday, April 24, 2025
Time: 13:00–17:00 (Check-in begins at 12:30)
Venue: Fu Jen Catholic University, Creative Design Center (1st Floor, Yi-Chen Hall)
Participants: Corporate employees, graduate and undergraduate students from the College of Human Ecology
Organizer: Mimi Liu Center for Innovation and Development
Co-organizers: Fu Jen Catholic University Creative Design Center & Chen Ding Co., Ltd.