【運動營養補充產品研發與應用】工作坊

【運動營養補充產品研發與應用】工作坊
New Product Development and Application of Sports Nutrition Supplements

講師：范姜鶴如 Eric Fan Chiang

本工作坊旨在引導學員了解運動營養補充產品之研發與實務應用，並結合使用者需求洞察與市場趨勢分析，培養以科學證據為基礎的產品設計能力。透過運動營養原理講解、配方策略討論與案例分析，讓參與者掌握產品功能定位、成分選擇與功效溝通的核心思維。同時，藉由分組討論與互動練習，引導學員從使用者視角出發，思考不同運動族群之營養需求，強化跨領域創意發想與產品開發能力。本活動期望協助學員理解學術知識與市場應用的連結，提升創新設計與實作能量，為未來運動健康食品研發與產業應用奠定基礎。
This workshop aims to equip participants with a foundational understanding of sports nutrition supplement development and practical applications. By integrating user-centered insights, scientific evidence, and market trends, the program guides learners in formulating effective product concepts and positioning strategies for different athletic populations. Through lectures, case discussions, and group activities, participants will explore functional ingredient selection, product efficacy communication, and consumer-focused formulation design. In addition, hands-on collaborative exercises foster creative thinking and strengthen cross-disciplinary problem-solving skills. Ultimately, this workshop seeks to enhance participants’ ability to bridge academic knowledge with real-world product innovation, laying a solid foundation for future careers in health food research, sports nutrition, and industry applications.

本工作坊聚焦運動營養補充產品的研發與應用，分為三大單元：理論講解與案例分享、產品設計與配方討論、以及實務應用與策略演練。講師介紹運動營養原理、產品功能及市場趨勢，並分享成功案例。學員分組討論不同運動族群需求、成分選擇與產品定位，進行產品概念發想與互動交流。最後結合模擬實作與行銷策略演練，設計完整補充產品方案並展示成果。活動兼具理論與實務操作，強化跨領域創意思考、產品開發能力及市場應用能力，使學員能全面掌握運動營養產品從研發到應用的流程。
This workshop focuses on the development and application of sports nutrition supplements and is structured into three main modules: theoretical lectures and case sharing, product design and formulation discussions, and practical application with strategy exercises. In the first module, instructors introduce the principles of sports nutrition, product functionalities, and market trends, while sharing successful development cases. In the second module, participants work in groups to analyze the needs of different athletic populations, select ingredients, define product positioning, and generate product concepts through interactive discussions. The final module combines hands-on exercises with marketing strategy simulations, allowing participants to design complete supplement product proposals and present their outcomes. By integrating theory with practical exercises, the workshop enhances cross-disciplinary creative thinking, product development skills, and market application capabilities, enabling participants to comprehensively understand the process of sports nutrition product development from conceptualization to real-world implementation.

工作坊資訊：
日期：2025年11月28日(五)
時間：12：00~14：30
地點：王國媚民生創新發展中心(秉雅樓2樓)
對象：業界人士、教師、學生

Workshop Information：
Date: Friday, November 28, 2025
Time: 12:00–14:30
Venue: Mimi Liu Center for Innovation and Development
Participants: Corporate employees, professor, graduate and undergraduate students from the College of Human Ecology

活動流程 Workshop Schedule：